FCC Environment has thrown its weight behind a new campaign designed to drive duty of care compliance.
The campaign, “Right waste, Right place”, funded by the Environment Agency, Chartered Institute of Waste Management and the Environmental Services Association Educational Trust, will see the creation of a website and other key materials which will be targeted towards small and medium enterprises (SME’s) and other specific target sectors, initially construction and agriculture.
It is hoped the campaign will raise awareness among business leaders about the importance of complying with their environmental duty of care when disposing of waste.
The campaign stance echoes activities by FCC Environment designed to encourage SME’s to be responsible in their disposal of waste including efforts to help businesses to send zero waste to landfill.
Companies, meanwhile, are reporting significant benefits to stepping up their compliance efforts by going “zero waste to landfill” including a more motivated workforce who have embraced the responsible disposal philosophy and being able to accentuate their social responsibility credentials within marketing materials and other promotional activity.
Kristian Dales, sales and marketing director at FCC Environment, said: “The ‘Right waste, Right place’ campaign is a great idea and, we hope, will have a signficant impact, not only on raising awareness but also driving change.
“We have so many fantastic SME clients who are striving to achieve zero waste to landfill and go over and above compliance and make a positive environmental contribution.”
One company to go zero waste to landfill with FCC Environment is MyLahore, a chain of British Asian restaurants which started in Bradford and now have branches throughout the North of England.
Under their new system, staff take pride in taking responsibility for separating glass, food, mixed recycling (plastics, cardboard, some metal, paper) and general waste.
Cooking oil, meanwhile, is also harvested, cleaned and recycled with assistance from FCC Environment.
A range of measures and training procedures have been put in place to ensure continuity and sustainability while FCC Environment is on hand to collect, process, reuse and recycle waste.
Prior to joining forces with FCC Environment, the company’s flagship Bradford premises had been creating around 39 tonnes of waste each year with 32.76 tonnes of that being sent to landfill and only 6.24 tonnes recycled.
Now 24.96 tonnes is recycled while 6.24 tonnes of food waste is sent to generate electricity.
The remainder goes through a process to remove any recyclable material with the leftover material again being used to produce electricity, with zero waste going to landfill.
Vicky Hemdev, Social Media and Marketing Manager at MyLahore, explained: “We’re growing as a company and it’s very important for us to be recognised as an environmentally-friendly business.
“We started working with FCC Environment and they came up with a great plan, giving us the training, skills and working practices to recycle or reuse virtually everything.
“The financial savings we’ve created are important but it’s just as important to think about the future, the environment and show the world and our customers that we’re a responsible business.”
For more information, visit www.fccenvironment.co.uk.Back