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Win it don't bin it

18 Dec 2012 16:14

Win it, don’t bin it

Leading recycling and resources firm FCC Environment is helping Cambridge City Council deliver a WEEE (waste electrical and electronic equipment) recycling initiative giving residents the chance to win prizes.

There will be three monthly draws to win a solar-powered gadget charger, and a final draw in March to win a Kindle e-reader. Entry forms are being delivered to residents with the Council’s Cambridge Matters magazine, and are available from City Council receptions.

Residents simply need to attach the entry form to their WEEE and take it to their nearest recycling bank. Anything with a plug or battery which is small enough to fit through the 30cm x 30cm opening on the recycling banks can be accepted.

Located to make recycling as easy as possible, the five WEEE recycling banks are situated across Cambridge and collections are managed for the council by FCC Environment: Arbury Court car park, Opposite 114 Arbury Road; Cherry Hinton Hall car park; Sainsbury's – Brook Road; Beehive Centre – Coldhams Lane; Waitrose recycling point – Hauxton Road.

FCC Environment’s South East regional manager, Robert Guy, said: “FCC Environment is committed to helping our customers to keep waste out of landfill and turn it into a resource through re-use and recycling.

“The recycling banks have been in place for one year now and we have already collected more than five tonnes of WEEE during 2012. It is very satisfying to work with Cambridge City Council encouraging householders to recycle more in this way.”

Extra collections are being made by FCC Environment from all five recycling banks throughout December, January, February and March.

Executive Councillor for Environmental and Waste Services, Cllr Jean Swanson said: “As many common items such as fairy lights and games consoles are replaced at Christmas or during the sales in the New Year, it is an ideal time to encourage householders to recycle unwanted electrical goods.

“We hope this competition will raise awareness and encourage residents to recycle small electric devices, and we also want to say thank you to recyclers by rewarding them with the chance to win a prize.”

WEEE collected from the five recycling banks will be processed by EnvironCom in Grantham. The pioneering WEEE recycler EnvironCom has been chosen by FCC Environment as its preferred partner for servicing all the WEEE across its 60 local authority sites in the year ahead.

Robert Guy added: “EnvironCom enhances the service we already offer our local authority customers, helping them to reduce waste to landfill, giving residents confidence that they are being environmentally responsible.”

EnvironCom’s ‘reuse’ and ‘recycling’ model is substantially more beneficial to both the environment and the community than traditional methods of handling WEEE waste.  It takes twenty times more energy to mine aluminium than to recycle it and it takes twenty times more energy to turn a scrap machine into a new machine than it does to repair and re-use it.

ENDS

Notes for editors:

From waste to resource.  FCC Environment is a leading UK waste and resource management company, and is part of a global group with a strong heritage in providing services for communities and business.  Our vision is to be the environmental company of choice, delivering change for a sustainable future.  We offer:

 

Municipal services

Business waste solutions

Recycling

Green energy

Waste processing and disposal

 

We employ 2,400 people and operate more than 200 facilities across England, Scotland and Wales.

www.fccenvironment.co.uk

@FCC_Environment

 

For further information, please contact:

Pelican PR

Will Herman or Richard Truman

Will.herman@pelicanpr.co.uk , richard.truman@pelicanpr.co.uk

 

Tel: 01457 819 380

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